Coursework

   Location:Home / BSM Program / Coursework

All coursework is based on the Keuka College curriculum regulated by New York State and the Middle States Commission on Higher Education. Students must complete a minimum of 120 credits to earn a Bachelor of Science Management Degree from Keuka College. Eleven (11) courses, totaling 30 credits, are taught in English by Keuka College faculty on location at each Chinese partner university. The remaining 90 credits are completed with the Chinese partner university and accepted as transfer credit by Keuka College, observing the regulations of the Chinese Ministry of Education.


All Keuka College students are required to complete a general education curriculum,in combination with their major requirements and elective courses. The general education curriculum encourages the development of techniques and abilities fundamental to a modern college education and provides an overview of the liberal arts disciplines. In addition, students must also pass an English proficiency examination and pay all required fees to be eligible to obtain their degrees.

 

The following major requirements are taught by Keuka College faculty on location in the sequence listed below (This is for Class of 2009-2011):


1. FYE 101 Experiential Learning (1 ): An introduction to Keuka’s emphasis on experiential education, this course familiarizes students with key concepts and practices of experiential learning and with the application within academic communities and for career planning. This course prepares students for FP401 II Experiential Learning.

2. BUS 101: Introduction to Business (3): An examination of contemporary business institutions and their relationship to society. Topics include historical antecedents, basis of the American enterprise system, functional areas of business, and principles of management.

3. HRM 208: Human Resource Management (3): Aspects of the human resources function in business organizations; analysis of employment personnel testing, job classification, wage and salary administration, and performance evaluation; overview of labor relations in American business.

4. MGT 345: Organizational Behavior (3): Logical and rational design of organizations; emergent behavior in the individual and the group, including interaction and effect on the organization.

5. BUS 202: Business Law (3): An introduction to legal principles and their relationships to business organizations. Representative topics include the constitutional authority to regulate business, consumer law, employment and labor relations law, torts and crimes related to business, and intellectual property. A substantial part of the course covers contract law and commercial paper.

6. INS 301J: Integrative Studies/Leadership (3): Students will examine the elements of effective leadership. Among key topics of exploration are definition, roles and responsibilities, role models, skills and attitudes, leadership development, change making, ethical issues, and principle-based leadership.

7. INS 301A: Integrative Studies/Creativity (3): Provides students with guidance in their application of interdisciplinary knowledge to problem solving. Students are challenged to practice critical and creative thinking skills, and are expected to demonstrate competence in oral, written, and other creative modes of expression.

8. MGT 351: Small Business Management (3): An analysis of the management concerns associated with small business. This course examines the means of ownership and characteristics of small business, as well as the benefits derived from and problems associated with managing small retail stores, service-oriented organizations, franchises, and manufacturing firms. 
Problems in marketing, finance, production, accounting, personnel, and insurance associated with the management of a small business are studied and analyzed. Development of a business plan is included.

9. MKT 220: Principles of Marketing (3): An introduction to the fundamental principles of marketing as well as to more advanced concepts to be presented in later courses. These include consumer behavior models, segmentation, allocation of resources, collection of information strategies, organization, and control.

10. FP401: Experiential Learning (2): This course gives students practical hands-on experience in the form of Field Periods that integrates classroom learning and real world experience. Students work with employers through off-campus experiences to gain real world experience in career management and reflect on it in class.

11. BUS 444: Strategic Management (3): This course introduces the student to the process by which strategic business decisions are made and implemented. It also incorporates prior functional course material in an integrated manner as a foundation for successful business management. Formal studies, casework, and a comprehensive term project are used to reinforce learning. This is the capstone course for all Keuka China Program students.



According to Keuka China Programs Student Handbook 2012-2013, the following major requirements are taught by Keuka College faculty on location in the sequence listed below:
1. BUS 101: Introduction to Business and Society (3 credits): An examination of contemporary business institutions and their relationship to society. Topics include historical antecedents, basis of   the American enterprise system, functional areas of business, and principles of management.
2. HRM 208: Human Resource Management (3 credits): Aspects of the human resources function in business organizations; analysis of employment personnel testing, job classification, wage and salary administration, and performance evaluation; overview of labor relations in American business.
3. MGT 345: Organizational Behavior (3 credits): Logical and rational design of organizations; emergent behavior in the individual and the group, including interaction and effect on the organization.
4. BUS 202: Business Law (3 credits): An introduction to legal principles and their relationships to business organizations. Representative topics include the constitutional authority to regulate business, consumer law, employment and labor relations law, torts and crimes related to business, and intellectual property. A substantial part of the course covers contract law and commercial paper.
5. INS 301J: Integrative Studies/Leadership (3 credits): Students will examine the elements of effective leadership. Among key topics of exploration are definition, roles and responsibilities, role models, skills and attitudes, leadership development, change making, ethical issues, and principle-based leadership.
6. INS 301A: Integrative Studies/Creativity (3 credits): Provides students with guidance in their application of interdisciplinary knowledge to problem solving. Students are challenged to practice critical and creative thinking skills, and are expected to demonstrate competence in oral, written, and other creative modes of expression.
7. MGT 351: Small Business Management (3 credits): An analysis of the management concerns associated with small business. This course examines the means of ownership and characteristics of small business, as well as the benefits derived from and problems associated with managing small retail stores, service-oriented organizations, franchises, and manufacturing firms. Problems in marketing, finance, production, accounting, personnel, and insurance associated with the management of a small business are studied and analyzed. Development of a business plan is included.
8. MKT 220: Principles of Marketing (3 credits): An introduction to the fundamental principles of marketing as well as to more advanced concepts to be presented in later courses. These include consumer behavior models, segmentation, allocation of resources, collection of information strategies, organization, and control.
9. FIN 312: Financial Management (3 credits): An examination of the topics of traditional financial management, with an emphasis on working capital management, short-term financing, leverage, capital structure, and discounted cash flow techniques.
10. BUS 444: Strategic Management (3 credits): This course introduces the student to the process by which strategic business decisions are made and implemented. It also incorporates prior functional course material in an integrated manner as a foundation for successful business management. Formal studies, casework, and a comprehensive term project are used to reinforce learning. This is the capstone course for all Keuka China Program students.